As per the latest data from Qualtrics, a leading experiential data company, 93% of customers read online reviews before buying a product. Nearly all consumers (97%) use online media when researching products or services in their local area. This means your positive online reputation is a must to have. Coming to Lead Generation campaigns, these are run on a specific set of keywords on certain search engines and social platforms. Eventually, almost all the companies are running similar campaigns to lure the same set of audiences. Therefore, there is always a risk of the duplicity of leads, i.e., the same data is available to multiple brands. So, the story comes back to the same point. When multiple brands are trying to sell products to the same set of audiences, the audiences would prefer that brand that is comparatively known and rated higher than the others. Therefore, for me, online reputation always comes ahead of lead generation. If you have a positive reputation, you might get...
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